Keywords Part 1:
 
Keywords are the words that web surfers enter in search engines to find websites. It’s pointless to optimize your web pages for keywords that nobody uses in the search engines.
 
For a successful online marketing campaign, you must target the right keywords. The keywords you use should be relevant for your website and web surfers should be searching for your keywords.
 
If you target the wrong keywords, your website promotion efforts will be in vain and you will waste a lot of time and money.