Keywords Part 3:
 
If you target the wrong keywords, you will lose time and money.
 
You will invest a lot of time in optimizing your web pages for keywords for which your website cannot get high rankings at the moment. Or you will invest a lot of time in optimizing your web pages for keywords that don’t convert to sales.
 
It is very important that you choose the right keywords that lead to high search engine rankings and sales. Make sure that you choose the correct keyword type.